It's not that you aren't willing to invest time promoting your blog - you are. Indeed, you spend so much doing so that you haven't got much left.
Have you, therefore, hit a wall in the amount of exposure you can generate for your blog? Not if you can tap into some slacker-friendly ways to broaden your community.
To that end, here are a few examples of services and techniques that work. I invite you to add your own favorites, too.
Slacker-Friendly Services: Communities
Now, I'm not promoting a self-centered view of online communities, where the only goal is to receive and not to give. However, if you truly understand and believe in the value of your blog (do you?), then even limited community participation can pay off. Does your blog sell itself?
Here are two such communities that are sending traffic my way:
A Digg-like voting site for blogs that I joined recently. Setting it up is quick and easy, and possibly all you need to do. While active community participation will undoubtedly increase your exposure, good blogs sell themselves here.
A new-ish service I joined recently. This is also a Digg-like community, but the content is more focused on marketing and promotion. Conveniently, you can set it up to auto-submit new posts from your RSS feed. If you regularly post in these themes, PlugIM will increase your exposure, even if you can't spend as much time there as you'd like.
Another way to increase your online exposure is to invite your readers to network with you, as well as offering reciprocation when possible. If your favorite bloggers offered easy ways to network with them, would you?
Show Your Readers Where Else to Find You
If you're (for example) a Stumbler, Digger, or have a MyBlogLog community, consider providing the links to your communities on your blog.
These kinds of services become more valuable depending on how many friends/members you have, and many of your loyal readers would be happy to hook up with you there; especially if you're providing interesting content there that isn't on your blog (see my StumbleUpon page, for instance). Providing these links for your readers is pretty light in the time-investment department, but the rewards can be great.
Social Voting Reciprocation
This isn't something I actually do at the moment, but Andy Beard does, and I think it's worth talking about.
Specifically, if you add him to your Technorati Favorites or vote for him at SpicyPage, he'll do the same for you (provided your blog is on the up-and-up and isn't overly naughty). Once again, this is a way you could increase your exposure without the need to invest a lot of time. I'd be interested to know what others think about it.
Increase Your Exposure: Slackify
There's only so much you can personally do to promote your blog. When you hit that wall - and you've probably hit it many times - it becomes essential to start thinking of promotion and networking in new ways. Slacker-like ways.
I'll leave you with two:
- If you build a blog that sells itself, it'll do great in many communities, even if you don't have the time to participate as much you'd like
- If you invite your readers to network with you, and make it easy for them to do so, they will