You may have read "How To Make Readers Avoid Your Blog Like The Plague". While most of that (clearly excellent) advice was easy enough to integrate into your blogging habits, some of it required actual work. Do you need more work? Pshaw.
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- Will send readers running for the hills
- Require absolutely no effort!
There are still too many people who prefer to receive posts by email (as my email subscribers will attest). If you were to take the 10 to 30 minutes required to provide this option, you'd be running the substantial risk of increasing your readership. Ouch.
2. Avoid Research
Any amount of research will make your posts far too valuable. When I declared that "Winners Use StumbleUpon", for instance, it generated way too much interest. I could have repelled so many more readers just by changing the headline to "StumbleUpon: A Service" and following up with "I like it." Live and learn.
3. Discover Something Valuable? Take No Action
Anything that piques your interest, makes you think, or compels you to learn more has far too many good things going for it. Sharing it with your readers might require research and creative thinking when explaining how it applies to them. If you were to do that, people might start thinking of you as a resource for fresh and unique ideas. Not the best way to stunt your blog's growth.
4. Ix-nay On The Risk-Taking
Many readers like writers who have a clear voice. Luckily, most of us don't begin with such a voice. To find it, we'd have to take risks and get out of our comfort zone.
We all know where our comfort zone is because we know when we're leaving it. Are we uncomfortable because we're unsure of the outcome, or because we don't really believe in what we're doing? Too much thinking - too much work. Not only is it too much work, but it's work that leads to a clear and confident voice. Readers like that too much.
5. Do. Not. Network.
Just because I like reading Liz Strauss, Andy Beard and Chris Garrett doesn't mean I have to actually talk to them, does it? Talking is work, and it leads to learning, inspiration, linking back and forth, and so on. That way lies too many readers.
Just because I notice good things about Avinash, Sania Wyatt, Jon Phillips, or Two Knives doesn't mean I should link to them as a conversation-opener, does it? Conversations with new people leads to broader horizons and new ideas; making you just too damn appealing to avoid a larger readership.
That is all.