I've read a number of ebooks - paid and free - and have come to rely on their nigh-monolithic failure to approach the charm of, say, your typical dentist's drill. Therefore, Chris Garrett 's excellent ebook, "Killer Flagship Content", has slightly screwed up my whole idea of God, right and wrong, the universe, etc. I already subscribe to Chris' blogs because I like his writing. Had it been almost anyone else, the mere utterance of the words "ebook" and "killer" would have ended the story right there ; but it wasn't just anyone, so I decided to scan it. Then I read it. Then I started taking notes. In other words, it was the hotness. Atypical of free ebooks, there's no sales language or anything to buy (unless you consider "sales" to be one invitation to subscribe to his RSS feed, which I would encourage anyway). Instead, it gives practical advice that can get you thinking about new ways to distinguish your blog from the r...