1. Ads at Top and Left: Are what we want. Check out the Google heat map.
It does show the page bottom as a hot spot as well, but depending on your layout it may not be a hot spot for you (my footer is waaaay down there).
2. Hide Borders and Backgrounds: Adsense ads that don't blend into your site are begging to be disregarded. Ads with borders and uncomplimentary backgrounds scream, "banner!".
Begging and screaming can be cool, but not necessarily in the context of advertising. Many people find that ads with invisible borders and backgrounds get clicked more.
3. Attract, Don't Distract: We want the title of the ad to draw the most attention. The text is there to draw attention back to the title.
The URL at the bottom of the ad, however, doesn't do anything at all (beside make it look like an ad); yet the default Google palettes give URL's a different color than the rest of the ad. Not cool.
With that in mind:
- Make the ad title the same color as the rest of your site's links.
- Make the text and the URL the same color as your site's text.
... which is a violation of the rules; we're talking about an image related to your site. For instance, your blogger profile, flickr pics, etc.
5. Syndication Ain't All That: This is more general, but syndicating full content means people don't need to come to your site all.
So, unless you're in the Adsense for Feeds beta (or have otherwise monetized your feed), it may not make business sense to have the entirety of your posts available via RSS.
6. Consider Section Targetting: You can "suggest" which parts of your site Google should crawl (and which it should disregard) when determining contextual keywords. With blogs, Adsense can have a tendency to serve a lot of blog-related ads, which isn't necessarily what we want.
Related Post:
0 comments:
Post a Comment